8.5” x 11”

10 Pages


PCC Advocacy Toolkit

The Advocacy Toolkit Guide was my last major project of my internship at the Partnership for College Completion. The PCC is a practice and policy-driven organization focused on closing the college graduation gap of Black and Latino students in Illinois. I was part of their recent rebranding efforts, and was able to utilize the new design language in this project. I was given creative freedom to craft the visual aesthetic, so I focused on reworking a text-heavy document into a guide that provided plenty of visual breathing room, a standardized grid, and made use of iconography and imagery, all while utilizing the new brand feel.

©2024 Cristian Martinez Gomez