Year

01-2022

Brand Identity

Project

KBBQ House branding

My rebrand for Korea BBQ House is a creative exercise to create a brand for an existing restaurant in the North Park community. Like many small businesses, visual branding tends to be inconsistent or absent altogether, making it difficult to market to potential audiences and draw in new customers. In my rebrand, I make use of the unique shape of the grill used for Korean BBQ, drawing it as a geometric mark to be used as the logo with modern and approachable typography for the word mark. Tying it all together is the energizing shade of orange that nods to the glow of scorching embers to deliver a contemporary and inviting brand