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Year

09-2023


Client

Guinness


Category

Opening Campaign


Agency

Jack Morton


Project Role

Designer



Brand Assets by Vault 49 for Guinness

Guinness Open Gate Brewery


Guinness announced the opening of its second Open Gate Brewery outside of Ireland in 2021 with the promise of a new brewery, taproom, bakery, restaurant, and café space for Chicago’s West Loop, and sister to the existing brewery in Baltimore. Despite various delays, the Guinness Open Gate Brewery (OGB) in Chicago opened in September 2023 to much fanfare and excitement from the people of Chicago and beyond As part of our scope, we developed an opening campaign which included out-of-home, social content, opening collateral and a drone show to get Chicago excited for the long-awaited arrival of Guinness.

Initial RFP Pitch Ideas ︎︎︎






Social ︎︎︎






Drone Show ︎︎︎



Initial Storyboard Rough Draft Final Vendor-made Storyboard
Drone Show Teaser/Pre-Promotion






Opening Collateral ︎︎︎






Out-of-Home ︎︎︎

©2024 Cristian Martinez Gomez